Accenture Philippines Careers – Digital Marketing Analyst

Job Description:

We’re looking for candidates with the following skills and experience for this role.

Job Responsibilities:

• Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
• Developing / supporting development of martech platform technology
• Experience of working in South East Asia / with South East Asian clients
• Monitoring trends, analyzing data, to optimize marketing campaigns
• Designing interventions to drive customer acquisition / customer engagement
• Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
• Exposure to analytical and data visualization tools
• Managing full spectrum of Marketing program execution from strategy definition to technical delivery
• Identifying marketing process improvement opportunities
• Developing business case for campaign strategies, technology solutions

Job Requirements:

• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
• Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI
• Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks
• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
• Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
• Ability to establish and build on working relationships effectively
• Ability to define data requirements, and use the relevant insights for campaign and strategy optimization

Job Details:

Company: Accenture

Vacancy Type: Full Time

Job Location: Makati, PH

Application Deadline: N/A

Apply Here

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