Tuesday , March 28 2023

Accenture Philippines Careers – Digital Marketing Analyst

Website Accenture

Job Description:

We’re looking for candidates with the following skills and experience for this role.

Job Responsibilities:

  • Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
  • Developing / supporting development of martech platform technology
  • Experience of working in South East Asia / with South East Asian clients
  • Monitoring trends, analyzing data, to optimize marketing campaigns
  • Designing interventions to drive customer acquisition / customer engagement
  • Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
  • Exposure to analytical and data visualization tools
  • Managing full spectrum of Marketing program execution from strategy definition to technical delivery
  • Identifying marketing process improvement opportunities
  • Developing business case for campaign strategies, technology solutions

Job Requirements:

  • Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
  • Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI
  • Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
  • Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks
  • Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
  • Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
  • Ability to establish and build on working relationships effectively
  • Ability to define data requirements, and use the relevant insights for campaign and strategy optimization

Job Details:

Company: Accenture

Vacancy Type: Full Time

Job Location: Makati, PH

Application Deadline: N/A

Apply Here